Ted Wadsworth
Engage Veterans in Secure Firearm Practices ...

Veterans don’t need a lecture on firearm safety—they’ve heard enough of those. Home Front Secured is here to change the conversation by respecting their experience and providing adaptable tools for organizations to have meaningful, judgment-free discussions about secure firearm storage. Learn how to engage veterans on their terms and make a real impact.

Engage Veterans in Secure Firearm Practices without Judgment
Thomas Aiello
Navigating the Evolving Landscape of Veteran ...

Veteran marketing is a specialized field that demands researched insights, proven approaches, and pacing with trends that can make outreach more effective. Having designed and executed hundreds of military veteran marketing campaigns, MARCH Marketing recognizes the changing dynamics of veteran marketing and plays them forward into the year ahead. This article reviews the key aspects of this evolving field, elaborating on the essential strategies that can enable you and your company to connect with various military veteran audiences.

Navigating the Evolving Landscape of Veteran Marketing in 2024
Advertising, Business
Thomas Aiello
OTT Media and Military Recruiting Opportunities ...

The rapid growth of Over The Top (OTT) streaming media make it one of the most powerful options to reach military recruiting prospects in 2021 and beyond. We are entering the connected decade of 20’s, and OTT is a great example of this with the benefits of TV and the targeting and prices of digital. With Increased consumption in winter months and as remote learning continues, OTT needs to be a cornerstone of military recruiting media. However, it’s important to understand OTT to maximize its value in a military recruiting application.

OTT Media and Military Recruiting Opportunities in 2021
Healthcare, Advertising
Thomas Aiello
Healthcare Advertisers Look to Veteran Markets ...

In June, the Mission Act was implemented, enabling more veterans to receive care at local community providers instead of the traditional VA Medical Center setting. This has opened part of the vast Veteran healthcare market up to more healthcare providers, manufacturers, and pharmaceuticals. Early returns on efforts by aggressive firms seeking to gain a share and early share of the $50 billion Veteran healthcare market are showing that success is often connected with a firm’s understanding military cultural and other insights….

Healthcare Advertisers Look to Veteran Markets in 2020
Thomas Aiello
Can a military veteran call center change your ...

Call centers help save companies time so that they can improve their productivity and increase profit.   But, call centers can also enhance a military veteran media campaign in key ways. In a series of recent case studies, veteran-targeted lead generation campaigns added a veteran-staffed call center and the results were impressive.  There was a 30% increase in conversion to a sale, when the veteran customer learned they were talking to another veteran – this also held true with veteran family members. 

Can a military veteran call center change your media mix?
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Is eSports replacing traditional sports for military recruiting?

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Is eSports replacing traditional sports for military recruiting?

When the topic of Electronic sports (eSports) is brought up, you might picture a group of friends gathered in the basement playing Xbox, PlayStation or some new online game. But that could not be further from reality.  eSports is a unique competitive and cultural phenomenon where online viewers watch professional gamers compete worldwide.  Professional eSports competition has become big business with live, in-person and remotely hosted events having prize money and engaged viewers in the millions.

Nine strategies to energize government marketing RFPs

Nine strategies to energize government marketing RFPs

In military recruiting’s “do more with less” culture, marketing and contracting officers are facing a big challenge.  America’s booming economy, low unemployment rate, and a glut of nearly seven million unfilled jobs have military recruiting in a fierce battle with civilian employers and universities to attract qualified candidates.  Add to this the fact that 71 percent of 17 to 24-year-old Americans are ineligible for military service; it’s easy to see the importance of getting the most out of every marketing effort.  This article provides nine strategies to help energize government marketing RFPs to drive greater and more cost-effective results.

Healthcare Marketing to Veterans is Going Retail

Healthcare Marketing to Veterans is Going Retail

Attention on veterans from the healthcare industry is at an all-time high.  But increased non-VA healthcare options, digital-oriented patients, and strict guidelines of marketing at the VA are creating shifts in healthcare marketing to veterans.  With this B2B to B2C change, there are a number of key implications that healthcare marketers should understand about B2V (Veteran) marketing.

Content Marketing To The Military Veteran Community

Content Marketing To The Military Veteran Community

Content marketing is an effective element of every Military Veteran targeted campaign because it activates through owned and paid media channels like social media.  Advertisers are best served by taking a mission-authentic approach paired with a deep knowledge of the military and veteran niche market. This authenticity gives them the ability to build deeper, more culturally relevant human relationships with their audience.

Tips for Working with Veteran Owned Businesses

Tips for Working with Veteran Owned Businesses

The SBA calls veterans one of the most successful group of business owners in America. So you would expect organizations would be pushing for supplier diversity through veteran owned businesses. But despite the focus on veteran employment through the diversity & inclusion community, there’s very little on supplier diversity around veteran owned businesses.

Veterans Left Behind on the Battlefield

Veterans Left Behind on the Battlefield

U.S. Navy Adm. (ret.) Mike Mullen coined the term “sea of goodwill” to describe the positive attitudes in the United States toward veterans and the military in general. However, amid the current sea of goodwill there is an undercurrent of discrimination against veterans, and it may surprise you where it is coming from.