With the passing of the Elizabeth Dole Act, we are entering an unprecedented period of access of local healthcare options to veterans. Having worked within VA Community Care, I’ve seen firsthand how this program can bridge the gaps in veteran healthcare. Community Care isn’t just a term you’ve heard in passing—it’s a transformative approach to delivering care that meets veterans where they are. Let’s explore why this matters now more than ever.
Veterans don’t need a lecture on firearm safety—they’ve heard enough of those. Home Front Secured is here to change the conversation by respecting their experience and providing adaptable tools for organizations to have meaningful, judgment-free discussions about secure firearm storage. Learn how to engage veterans on their terms and make a real impact.
Veteran marketing is a specialized field that demands researched insights, proven approaches, and pacing with trends that can make outreach more effective. Having designed and executed hundreds of military veteran marketing campaigns, MARCH Marketing recognizes the changing dynamics of veteran marketing and plays them forward into the year ahead. This article reviews the key aspects of this evolving field, elaborating on the essential strategies that can enable you and your company to connect with various military veteran audiences.
The rapid growth of Over The Top (OTT) streaming media make it one of the most powerful options to reach military recruiting prospects in 2021 and beyond. We are entering the connected decade of 20’s, and OTT is a great example of this with the benefits of TV and the targeting and prices of digital. With Increased consumption in winter months and as remote learning continues, OTT needs to be a cornerstone of military recruiting media. However, it’s important to understand OTT to maximize its value in a military recruiting application.
In June, the Mission Act was implemented, enabling more veterans to receive care at local community providers instead of the traditional VA Medical Center setting. This has opened part of the vast Veteran healthcare market up to more healthcare providers, manufacturers, and pharmaceuticals. Early returns on efforts by aggressive firms seeking to gain a share and early share of the $50 billion Veteran healthcare market are showing that success is often connected with a firm’s understanding military cultural and other insights….
With the passing of the Elizabeth Dole Act, we are entering an unprecedented period of access of local healthcare options to veterans. Having worked within VA Community Care, I’ve seen firsthand how this program can bridge the gaps in veteran healthcare. Community Care isn’t just a term you’ve heard in passing—it’s a transformative approach to delivering care that meets veterans where they are. Let’s explore why this matters now more than ever.
Content marketing is an effective element of every Military Veteran targeted campaign because it activates through owned and paid media channels like social media. Advertisers are best served by taking a mission-authentic approach paired with a deep knowledge of the military and veteran niche market. This authenticity gives them the ability to build deeper, more culturally relevant human relationships with their audience.
