Veterans don’t need a lecture on firearm safety—they’ve heard enough of those. Home Front Secured is here to change the conversation by respecting their experience and providing adaptable tools for organizations to have meaningful, judgment-free discussions about secure firearm storage. Learn how to engage veterans on their terms and make a real impact.
Veteran marketing is a specialized field that demands researched insights, proven approaches, and pacing with trends that can make outreach more effective. Having designed and executed hundreds of military veteran marketing campaigns, MARCH Marketing recognizes the changing dynamics of veteran marketing and plays them forward into the year ahead. This article reviews the key aspects of this evolving field, elaborating on the essential strategies that can enable you and your company to connect with various military veteran audiences.
The rapid growth of Over The Top (OTT) streaming media make it one of the most powerful options to reach military recruiting prospects in 2021 and beyond. We are entering the connected decade of 20’s, and OTT is a great example of this with the benefits of TV and the targeting and prices of digital. With Increased consumption in winter months and as remote learning continues, OTT needs to be a cornerstone of military recruiting media. However, it’s important to understand OTT to maximize its value in a military recruiting application.
In June, the Mission Act was implemented, enabling more veterans to receive care at local community providers instead of the traditional VA Medical Center setting. This has opened part of the vast Veteran healthcare market up to more healthcare providers, manufacturers, and pharmaceuticals. Early returns on efforts by aggressive firms seeking to gain a share and early share of the $50 billion Veteran healthcare market are showing that success is often connected with a firm’s understanding military cultural and other insights….
Call centers help save companies time so that they can improve their productivity and increase profit. But, call centers can also enhance a military veteran media campaign in key ways. In a series of recent case studies, veteran-targeted lead generation campaigns added a veteran-staffed call center and the results were impressive. There was a 30% increase in conversion to a sale, when the veteran customer learned they were talking to another veteran – this also held true with veteran family members.
The SBA calls veterans one of the most successful group of business owners in America. So you would expect organizations would be pushing for supplier diversity through veteran owned businesses. But despite the focus on veteran employment through the diversity & inclusion community, there’s very little on supplier diversity around veteran owned businesses.
25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don’t understand the veteran market segment opportunity and fewer understand their target insight. While it is not an exact analogy, thinking of military veterans as a part of the multicultural advertising mix gives marketers a framework to think about how they might act with this important market.
